If you own your own business or are a partner in one, you’re
probably already familiar with risk. After all, few things in life
are riskier than launching and running your own small business. Part
of the risk of any small business is the loss of critical tools and
property or liability to others. Either of which can cause loss of
income or even force you to close your doors.
Large companies employ full-time risk managers to keep their risk-taking
to a minimum. But chances are that as a small-business operator,
you are your company’s risk manager, along with its personnel
director, office manager and possibly the entire staff all rolled
into one.
While juggling all the jobs that need to get done to make your firm
a smooth-running and profitable operation, you may already be asking
yourself: “Who has time to think about insurance?”
Keeping risks and losses to a minimum is a cornerstone of business
success, especially for small businesses. Take a few minutes now
to check your risk factors, find out your insurance needs and learn
the many options available to you. And remember choosing the right
agent is as important as choosing the right insurance.
This guide does not represent the provisions of any particular policy,
but it can serve as a starting point to a complete package of protection.
I'm
just getting my business started. Do I need insurance right away?
Yes, because the chance that you could suffer a loss begins with
the first day of business. You can’t get help after the fact.
If you suffer a loss and have no insurance or have improper or insufficient
coverage, there is very little, if anything, your C.O. Brown agent
can do to help you. You must be prepared for the risks that are inherent
in any business and the losses, sometimes catastrophic, that they
can cause.
Also, many states and local jurisdictions require that businesses
be insured to begin operating. And if you rent space for your business,
your landlord probably requires that you be adequately insured as
well.
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I
don't have any major business assets. Why do I need insurance?
Every business has some property. And, when you think about it,
your business is your property. Just like your home and your car,
your business needs to be protected from loss, damage and liability.
In addition, your business is your source of income, so you need
protection from the potential loss of that income.
Generally, there are two types of insurance—property and liability.
Property insurance covers damage to or loss of the policyholder’s
property. And if somebody sued for damages caused by you or your
possessions (other than a vehicle covered by your insurance policy),
the cost of the suit—both defending it and settling it, if
necessary—would be covered by your liability insurance.
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Is
insurance coverage different for different businesses?
It can be. Many small businesses are now insured under package policies
that cover the major property and liability exposures as well as
loss of income. A common package policy used by many small businesses
is called the Businessowners Policy (BOP).
Generally, these package policies provide the small business owner
more complete coverage at a lower price than separate policies for
each type of insurance needed. Your C.O. Brown agent can help you
decide which policy or policies are right for your business. Additional
coverage for property, liability or perils or conditions otherwise
excluded (e.g., flood protection) can be purchased as endorsements
to a standard policy or as a separate, second policy called a difference-in-conditions
(DIC) policy.
Because businesses vary, it is impossible to have a standard policy
to cover all contingencies. Also, some businesses, regardless of
their size, do not fit the profile of a standard businessowners policy.
For example, restaurants, wholesalers and garages have special liability
needs that are not met in the standard businessowners policy. Your
C.O. Brown agent can advise you of the best policy (or policies)
to protect you and your business.
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What
types of property do I need to insure?
Your business may not possess all the following types of property,
but you can use this list to make sure that you have considered all
the property categories and any insurance coverage that may be warranted:
- Buildings and other structures (owned or leased)
- Furniture,
equipment and supplies
- Inventory
- Money and securities
- Records of accounts receivable
- Improvements and betterments
you made to the premises
- Machinery
- Boilers
- Data processing equipment and media (including
computers)
- Valuable papers, books and documents
- Mobile property
such as automobiles, trucks and construction equipment
- Satellite
dishes
- Signs, fences, and other outdoor property not attached
to a building
- Intangible property (good will, trademarks,
etc.)
- Leased equipment
To establish the amount of insurance you need on each, your C.O.
Brown agent can help you review the types of property you own and
their uses. Some of these items are covered in the basic policies.
For others, coverage can be added by an endorsement, or rider. And
some, like money and securities, may not be covered by a standard
commercial policy and may require a second, separate policy.
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What
types of property insurance should I consider buying?
The best thing to do is to take a complete inventory of all your
business property, determine all of its value and decide if each
is worth insuring. Then check to see that the items on the inventory
list are included in the basic business property policy and covered
for the correct amount. If not, ask your C.O. Brown agent about the
cost of purchasing additional coverage to meet your needs.
You also need to consider your business situation. Are you planning
a major expansion? Does your inventory have a decidedly peak season
(like a toy store in December)? Or does it fluctuate throughout the
year (like a clothing store)? Is your liability limit high enough
in light of the new job contract you just signed? Business policies
are designed to be added to or subtracted from to meet your needs.
Be sure to discuss changes to your business with your C.O. Brown
agent so that he or she can be sure your policy still provides adequate
coverage.
Some common additional coverages for business property include (although
this list is by no means all-inclusive):
Boiler and Machinery Insurance
Even if you do not own a boiler, you may need this coverage. The
term “boiler and machinery insurance” is gradually being
replaced with terms such as “equipment breakdown” or “mechanical
breakdown” coverage. This insurance provides coverage against
the sudden and accidental breakdown of boilers, machinery or equipment,
including computer systems and telephones/communication systems.
Coverage usually includes reimbursement for property damage, expediting
expenses (e.g., express transportation charges), and business interruption
losses.
Builders Risk Coverage
This covers buildings in the course of construction. Depending on
the policy, this coverage can be for either the building’s
value at the time of loss or its full value at the time of completion.
Building Ordinance Coverage
Provides coverage when a community has a building ordinance stating
that when a building is damaged to a specified extent (usually 50%),
it must be completely demolished and rebuilt in accordance with current
building codes rather than repaired. Special attention is required
when establishing the amount of insurance.
Business Interruption Insurance
This covers the loss of earnings as a result of damage or loss of
business property. Reimbursement for salaries, taxes, rents, and
other expenses plus net profits that would have been earned during
the period of interruption can be included.
Commercial Crime Coverages
This covers money and securities, stock and fixtures against theft,
burglary and robbery both on and off the insured premises and from
both employees and outsiders.
Debris Removal Coverage
Covers the cost of removing debris after damage from fire or other
covered peril that requires debris removal before reconstruction
of the damaged building can begin. This is not part of fire insurance
coverage and must be added as an endorsement.
Fidelity Bonds
This covers business owners for losses due to dishonest acts by
their employees.
Glass Coverage
This provides coverage for glass breakage such as store windows
and plate glass on office fronts.
Inland Marine Insurance
Primarily covers property in transit such as from warehouse to warehouse
or warehouse to retail store, as well as other people’s property
left on your business premises, such as clothes left at a dry cleaning
business or an employee’s personal effects left in the company
locker room.
Insurance for Loss of Lease Income or Value
This covers the loss of income when rental property is damaged or
destroyed and the loss of value when the owner of the rental property
also used some of its space for business. If the tenant of the destroyed
or damaged building is forced to rent space elsewhere at a higher
cost, this is called loss of lease value.
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How
much property insurance do I need to buy?
There is no one answer to this because each business is different.
You can consult with your C.O. Brown agent on the monetary limits
needed to cover your potential for loss. Obviously, a one-person
accounting firm will need to purchase less insurance than a store
with a substantial inventory. But each will need to make sure that
all necessary business property is covered, that the limits of liability
are sufficient to protect the owner and the employees and that loss
of income is protected.
In addition, each business has unique needs and situations that
must be handled. If the store happens to be located on a flood-prone
area, the owner should invest in flood insurance. The accountant
may wish to purchase reconstruction-of-accounts-receivable insurance
to cover the loss of accounting records. The costs of reconstructing
those records, money borrowed because of delayed payments due to
the records being lost, and lost payments from those clients whose
records cannot be reconstructed are all covered.
Liability protection also will vary from business to business. A
retail business is more at risk for potential suits than a business
that is not open to the public. Also, in some states, courts tend
to respond more positively to lawsuits, increasing both the likelihood
of successful lawsuits and the amount of damages awarded. In today's
lawsuit-conscious society, higher liability limits are extremely
important and relatively inexpensive. Your C.O. Brown agent can help
you decide how much coverage is needed for your particular business.
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Who
decides how much my business property is worth?
Property insurance can be purchased on the basis of the property’s
actual value, on its replacement cost, or on an agreed amount. The
differences among the three are:
Actual Cash Value
The replacement cost of the item minus depreciation. For example,
a new desk may cost $500. If your 7-year-old desk gets damaged in
a fire, it might have depreciated 50%. Therefore, insurance would
pay you $250.
Replacement Coverage
This coverage pays the cost of replacing an item without deducting
for depreciation. So today’s cost for a desk of a size and
construction similar to the 7-year-old one damaged by fire would
determine the amount of compensation. If it costs $500 today, that
would be the replacement coverage.
Agreed Amount
Art objects, antiques and other unique items are usually insured
at an amount agreed upon when the policy is being written. An appraiser
values the goods to be insured and the business owner and the insurer
agree upon an amount that the insurer will pay if the goods are destroyed
due to a covered peril.
Check your policy. If you prefer replacement coverage and do not
already have it, this coverage can be added to your policy. Inflation-guard
coverage, which automatically increases your insurance amount a certain
percentage, protects against rising construction costs. Your C.O.
Brown agent can advise you of the costs involved.
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What
kinds of events does business insurance cover?
Basic property insurance policies generally cover losses caused
by fire or lightning and the cost of removing property to protect
it from further damage (e.g., removing inventory or equipment from
a damaged building so it won't be stolen). “Extended perils,” including
windstorm, hail, explosion, riot and civil commotion, and damage
caused by aircraft, automobiles or vandalism, are usually covered
in a standard policy. Other important perils, often not covered and
considered “optional” in almost all standard policies,
include earthquake and flood damage, building collapse, and glass
breakage.
Property insurance can be written as either “named peril” policies
or so-called “all risk” policies. A named peril policy
provides coverage for those perils specifically named in the policy.
An all risk policy covers loss by any perils not specifically excluded
in the policy. The term “all risk” does not mean that
all perils will be covered and, to avoid confusion, is often replaced
with the term “special form” or “special causes
of loss” coverage.
Check with your C.O. Brown agent on the perils covered by your policy.
If you wish, additional coverage can be added.
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Everybody
seems to be suing everybody else these days. What if someone
sues my business?
No business can afford to be unprepared for a lawsuit. Liability
insurance protects your business assets when the business is sued
for something the business did (or failed to do) that contributed
to injury or property damage to someone else. Liability coverage
extends not only to paying damages but also to the attorneys’ fees
and other costs involved in defending against the lawsuit—whether
valid or not.
The standard businessowners policy provides liability coverage,
as does a separate policy known as a commercial general liability
(CGL) insurance policy. Generally, commercial liability insurance,
whether purchased in a separate policy or as part of a standard businessowners
policy, will cover bodily injury, property damage, personal injury
or advertising injury. The medical expenses of a person or persons
(other than employees) injured at the business or as a direct result
of the operations of the business are also covered.
Usually excluded from both types of liability insurance policies
are suits by customers against a business for nonperformance of a
contract and by employees charging wrongful termination or racial
or gender discrimination or harassment.
Check with your C.O. Brown agent about the best liability protection
covering all types of situations that may arise in your business.
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What
about the cars and truck that I have in my business? Is the coverage
like what I have on my personal car?
Yes, but in addition to covering the vehicles you own for liability,
medical payments, uninsured motorist coverage, comprehensive and
collision, it also covers you when you rent a car and when your employees
are operating their personal cars for your business. Be sure to review
your auto exposures with your C.O. Brown agent.
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Will
I need to protect my employees in the event they are injured
on the job?
Yes, and in most states there are legal requirements that must be
met, and for which you may be responsible. State laws vary, but most
states require that you carry some form of workers compensation insurance.
This protects the employee and also offers you, the business owner,
and a degree of immunity from lawsuit by an injured employee.
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I
keep one auto strictly for business. Do I need a separate policy?
Yes. Whether you have one vehicle or several, you will need a business
automobile policy. Such a policy covers any motor vehicle used in
your business including cars, vans, trucks and trailers pulled by
trucks, and offers coverage if they are damaged or stolen. It also
covers liability if the business vehicle is in an accident and the
driver is at fault. This policy is not for truckers or commercial
garages. They have special liabilities and must secure special policies
that deal with their different needs. Businesses that have a fleet
of vehicles will of course have different needs than a business with
one or two, and their policies will reflect these differences.
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I
just signed a 3-year lease to open my business. Why does my insurance
agent want to see my lease?
Whether the business lease is for a building or for equipment, your
C.O. Brown agent needs to determine who is responsible for insuring
the leased items—you or the lessor. For leased buildings or
building space, there are other factors to be considered, such as
who is responsible for plate glass coverage and whether your landlord
requires tenants to carry minimum amounts of liability insurance,
and the extent of a hold harmless agreement. These and other situations
covered in the lease affect the amount and kinds of insurance you
need.
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My
business requires that I store gasoline on the premises. Do I
have to have special insurance?
Yes, if your business transports, stores or uses toxic materials,
you are required by law to have a special environmental liability
policy. If these materials should be discharged accidentally into
the water or leak onto the ground due to a covered peril like fire,
the cost of extracting the pollutant from the business premises is
covered up to the dollar amount set forth in the property section
of your policy.
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I
run a dry-cleaning business. What happens if fire destroys many
of my customers' clothes that were stored in the building?
The standard businessowners policy contains coverage for loss due
to fire, including coverage for property of others the insured business
was repairing, storing, or otherwise servicing earn money. The coverage
only applies, however, if the business is legally liable. Thus, if
lightning causes the fire, the business is not responsible because
lightning is out of the control of the business owner. There are
other policies, called Bailee’s policies, which provide even
broader coverage for your customers’ possessions. A Bailee’s
policy is often useful to help maintain good customer relations.
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What
if the clothes I manufacture are damaged in shipment. Does the
shipping company reimburse me or do I put in a claim to my insurance
company?
Shipping companies often carry insurance to cover their losses.
However, the shipping company’s insurance may be too low or
you may have difficulty collecting on a claim after signing for the
shipment. Therefore, “property in transit” insurance
is available to cover your property being transported by truck, rail,
ship or other means of shipment. Also, the firm you hire to transport
goods and the contract you sign with them may affect your need for
coverage. Make sure you check with your C.O. Brown agent.
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I
work out of my home. Will my homeowners insurance cover my business?
Yes, but on a very limited basis. Loss of business property is usually
reimbursed up to $2,500 in the house and up to $250 for business
property damaged or lost away from the premises. Even if your business
is a sideline such as a craft studio, these limits may be too low
to cover all the equipment and materials you have accumulated. It’s
also important to know that no business liability coverage is included
in a standard homeowners policy. Your C.O. Brown agent can help you
ascertain what, if any, additional coverage you need. This additional
coverage may be added to your homeowners policy or found in a separate
commercial policy.
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What
is coinsurance all about?
Most business policies include a “coinsurance” clause
stipulating what percentage of the total value of your property must
be insured to be fully reimbursed for a loss, even a partial one.
(Most losses are partial.) If you insure for less than that amount,
your insurance company may impose a “coinsurance penalty” on
your claim.
Here's how coinsurance works:
Let’s say you have a building insured that you believe would
cost $100,000 to replace and a coinsurance penalty in your policy
of 80 percent. You insure the building for $80,000, thinking you
have fulfilled the coinsurance clause. A fire loss causes $60,000
worth of damage, so you submit a claim. Your insurance company subsequently
determines that the replacement cost of the building is actually
$150,000. To determine how much to pay on the claim, the insurer
divides the amount of insurance you purchased ($80,000) by the amount
you should have purchased (80% of $150,000 or $120,000). The result
(two-thirds of $60,000 is $40,000) is the amount of your claim the
insurer will pay.
Thus, even for a partial loss within the monetary limits of your
policy, you will receive only two-thirds of the amount claimed. If
the building had been insured for at least $120,000, the insurer
would have reimbursed you for the full amount of the loss.
You should check with your C.O. Brown agent to make sure you have
adequate coverage. Adding an endorsement to the policy that automatically
increases policy limits to keep pace with inflation is a good idea.
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As
a retailer, do I need to worry about product liability?
As long as you do not alter the products you receive from manufacturers
for resale, you have only a secondary liability. The product manufacturer
is the first liable party. General liability insurance usually covers
this secondary liability, but you should check with your C.O. Brown
agent to be sure your business is adequately covered. Recognize,
too, that your liability policy will pay defense costs, whether or
not a judgment is rendered against you.
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Now
that my business is established, I think it is time to offer
my employees some benefits. What do I need to know?
Employee benefits generally include health insurance (sometimes
including dental and vision benefits), term life insurance, and possibly
a retirement program. Group disability insurance is also available,
although employers and employees opt for this benefit less frequently.
Employers can provide coverage for their employees alone or for
the employees and their families. Cost is usually the determining
factor. With the high cost of health insurance in the United States
today, employers are more likely to ask employees to pay some or
all of the costs of health insurance for their families and sometimes
for the employees themselves.
Depending on the size of the group to be insured, the business may
serve as the policyholder for the group’s insurance. However,
for many small businesses, the insurer will pool them together in
a multiple-employer trust. The trust itself, rather than any single
employer, is the policyholder. This enables smaller businesses to
benefit from the lower premiums and other services enjoyed by large
groups.
Small businesses can also sometimes obtain employee benefit insurance
through their trade or professional association. Your best bet as
a small business operator is to find a way to join a larger pool
seeking benefits. Check with your C.O. Brown agent on the options
available to you.
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Can
I do anything to lower my insurance premiums?
Remember that all insurance premiums are based on the risks involved.
The insurance company evaluates the situation to determine the risks—or
potential for losses—and bases its rates on the results. Therefore,
deliberate steps you take to lower your risks not only can help safeguard
your business but also may make you eligible for lower insurance
rates. Consider these steps:
- Maintain adequate lighting throughout your business premises.
- Keep
electrical wiring, stairways, carpeting, flooring, elevators,
and escalators in good repair.
- Install a sprinkler system,
smoke and fire alarms, and adequate security devices.
- Keep
only a small amount of cash in the cash register.
- Keep good
records of inventory, accounts receivable, equipment purchases
and the like. Consider keeping a second set of records
off-site, such as with your accountant, C.O. Brown agent or at
home.
- Make sure your employees have good driving records.
- Make
sure your employees know how to lift properly and use all necessary
safety equipment, such as goggles, gloves and
respirators.
- Consider using the services of a risk manager.
Such an outside consultant can advise you of any safety or environmental
regulations you may have overlooked or not been aware of and talk
to your employees about safety practices.
- You may also wish
to raise your deductible where appropriate to lower your insurance
premiums. How high to raise the deductible
should be governed by how much you can afford to pay out of pocket.
Be careful not to raise it so high that you cannot cover it should
a loss occur.
- Finally, make sure your C.O. Brown agent is
familiar with your business and the risks inherent in it. He
or she should be
able to advise you on risk management techniques and their benefits
to both you and the insurer.
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Who
keeps an eye on the insurance companies?
Insurance is a heavily regulated industry. Every state has a department
that regulates and monitors every insurer operating within the state’s
borders. In addition to approving rates, your state’s insurance
department is involved in all insurance matters on behalf of private
citizens and businesses. It also issues operating licenses to insurers
and agents, based on their ability to meet the state’s requirements
for conduct and knowledge about insurance issues.
Your insurance company and C.O. Brown agent work closely with your
insurance department to make sure you are getting the best and fairest
possible service within the state’s guidelines. If you ever
have difficulty settling a claim, work with your C.O. Brown agent
to resolve the difficulty. However, you can also contact your state’s
insurance department if you wish to know more about your options
and rights as an insurance consumer.
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What
should I look for in an agent?
Agents are there to help you. At the most basic level, any agent
should be able to answer all of your questions about insurance, provide
you with a thorough assessment of your insurance needs and offer
you a choice of insurance products to meet those needs. Also, any
insurance agency should provide you with prompt, quality service
in the case of a claim.
Just as important is the level of professional confidence and personal
comfort you feel with the agent. Many people stick with the same
insurance agent for decades, even generations. It helps to find an
agent you can get to know and trust.
An important, but sometimes overlooked factor to keep in mind is
that there are two kinds of insurance agents: those who represent
only one insurance company and those who represent more than one
insurance company.
Agents offering through their agencies only the policies of one
insurance company often are referred to as “captive agents,” because
the company they represent does not allow them to offer their customers
competitive alternatives.
By contrast, agents offering through their agencies the policies
of more than one insurance company are called “independent
agents,” because they can shop around for their customers for
the best insurance values among a variety of competing companies.
A nationwide survey showed that Americans prefer to work with independent
insurance agents by a 2-to-1 margin over captive agents.
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